

So, now the trick is: how do we make the file smaller without reducing quality?

All we really need to do is make the file smaller - in one way or another. There is a solution though! By running basic optimizations of our videos before adding them to our websites, we can prevent these issues from occurring for good - well, most of them.

This leads to longer startup times, and if the network cannot supply the video fast enough, the video will stall during video playback. A video with large dimensions or a high bitrate will take longer to download and will require a higher speed network to play back smoothly. Video playback issues are directly related to the size and bitrate of the video. However, it all goes sideways when there are issues related to the video playback. This is a great direction, as videos are more engaging than still photos ( videos can double conversion rate and increase time spent on site), and as such, can really draw customers to explore details about products and services. Over the last few years, more and more projects are using video as an integral part of the application. In this article, we’ll walk through the steps to optimize the video on your website to ensure fast playback and reduce stalls. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. Adding video to your application can increase customer engagement and satisfaction.
